Graphic Design from Elena Johnson

Brand Identity

Koohiji

Jasmine is the brand identity for a division of the Kooheji Group, which include shopping malls, hotels and luxury apartments.

The logo had to be adaptable to create clear separate identities for the various projects within the brand. The concept behind the name Jasmine was to keep a family connection to the new brand, Kooheji is owned by brothers, and their mother’s favourite flower was jasmine.


Language Testing Research Colloquium (LTRC)

Brand identity for the 2010 LTRC Conference, which will be held in Cambridge.


Cambridge ESOL

A selection of items for Cambridge ESOL including, calendar, mug and wall-planner.


Al Kalima

A brochure establishing the identity and services of Eye-On Display; a new division of Al Kalima, specialising in in-store advertising.


BMI Bank

BMI Bank’s premier banking service Sapphire with launched in 2008 resulting in a record 23% increase in profits.

A design for a bilingual brochure, and banners for the launch event.


Funfit

The first gym of it’s kind in the Middle East, exclusively for children.

Funfit required a complete launch package from logo and collateral to give-aways and advertising.