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Brand IdentityKoohiji Group
Jasmine is the brand identity for a division of the Kooheji Group, which include shopping malls, hotels and luxury apartments.
The logo had to be adaptable to create clear separate identities for the various projects within the brand. The concept behind the name Jasmine was to keep a family connection to the new brand, Kooheji is owned by brothers, and their mother’s favourite flower was jasmine.
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